Blue – The Color of Innovation
Everything rare and seemingly unattainable has captured our imagination since the beginning of the time. This has led to some of the most awe-inspiring discoveries and innovations around the world.
What else could be the reason of discovery of a rock so rare as Lapis Lazuli also known as Azurite? It was found in the uninhabitable and inhospitable conditions of Badakshan, a remote province in present-day Afghanistan (former Bactria). It was used as an integral part of culture in ancient Egypt. The magnificence of the stone lies in the color: Dark rich azure Blue. The challenge came in importing the stone from thousands of miles away to the Egyptian kingdom. This process of transporting the precious blue stone led to many innovations in the ancient world. This rare rock was then used by the royal family and even Queen Cleopatra herself, in everything from utensils to her famous blue eye shadow.
The heart of technology and architecture is the Blueprint. The brilliance of this innovative tool is due to the color Persian Blue. How? The color has a unique light sensitivity, which when manipulated can help in creating multiple copies of the same drawing. Sir John Herschel, legendary scientist, called this technique cyanotype. Once discovered, cyanotype evolved to became modern-day ‘blueprints’ as we know them.
It’s amazing how utility drives trends and how fast they travel across the globe. To meet the need of a tough fabric of the laborers, in the Italian town of Genoa, people created an indigo colored, cotton blended fabric, popularly called ‘Gene’. Meanwhile people of the French town,Nimes, created a similar fabric but tougher and called it ‘Serge De Nimes’ or what we call today, ‘Denim’. What’s even more amazing is that it was an American tailor Jacob Davis who made the modern-day Jeans, which was used in all kinds of clothing especially for office and manual laborer. Yes, Jeans are an American Invention made from a French fabric with an Italian name. And today the product has become an integral part of our wardrobe.
In the English language, the term ‘Blue Rose’ was used as a metaphor for something impossible and unattainable. The fascination with the color and the urge to attain the unattainable, a Japanese firm Suntory, in collaboration with an Australian venture company Florigene Ltd. explored ways to create a Blue rose scientifically. Through years of extensive research, and thousands of permutations and combinations of genes, they were able to create the fantastic blue rose in 2004. The company has opened up a multi-billion Yen global market for blue flowers.
All these discoveries made us realise the fact that most innovations are inspired by the color blue. Inspired by the color of innovation and driven by our desire to constantly evolve and revitalize, we found our Blue: NEXA Blue, a signature shade created exclusively for NEXA.