THE COLOR BLUEHAS DRIVEN INNOVATION IN ART, SCIENCE AND BEYOND.
IN OUR SEARCH TO INSPIRE, WE DISCOVERED OUR BLUE.
A SIGNATURE SHADE CREATED EXCLUSIVELY FOR NEXA.
THE History of Blue
What else could be the reason of discovery of a rock so rare as Lapis Lazuli also known as Azurite? It was found in the uninhabitable and inhospitable conditions of Badakshan, a remote province in present-day Afghanistan (former Bactria)... Read more
The heart of technology and architecture is the Blueprint. The brilliance of this innovative tool is due to the color Persian Blue. How? The color has a unique light sensitivity, which when manipulated can help in creating multiple copies of the same drawing... Read more
It’s amazing how utility drives trends and how fast they travel across the globe. To meet the need of a tough fabric of the laborers, in the Italian town of Genoa, people created an indigo colored, cotton blended fabric, popularly called ‘Gene’... Read more
In the English language, the term ‘Blue Rose’ was used as a metaphor for something impossible and unattainable. The fascination with the color and the urge to attain the unattainable, a Japanese firm Suntory, in collaboration with an Australian venture company Florigene Ltd... Read more