When you experience something, you describe it in words, but how do you translate the feeling into something tangible? We, at NEXA, took it as a challenge and came up with an exceptional way to capture the essence of driving the New Ciaz.
At its launch, we invited India’s top auto journalists to test drive the car around the city and describe their experience in one word. The purpose was to turn these one-word reviews into artisanal chocolate bites, making each chocolate bar a signature review of every journalist.
To achieve this, we brought in renowned chocolatier, David Belo, to render the New Ciaz reviews into some deeply divine chocolates. Watch the video to witness this one of a kind experiment here: