Travel beckons the curious, the thrill-seeker, and the explorer. When you travel, you are more in tune with your mind and body. It fills your heart with rapture, feeds your soul. And with the S-Cross, travelling is nothing short of an adventure, whether it’s in the city or the great outdoors.
A trusted companion, the S-Cross is a car that is made to fuel your sense of adventure and inspire you to break free from the routine. From city roads to rugged terrains, the S-Cross is a traveller’s delight, wherever it goes.
NEXA’s recent contest on social media, ‘Discover Destinations’ with the S-Cross, was an endeavour to engage with adventure seekers and explorers. We wanted them to experience the dynamism of the S-Cross for themselves, and what better way to go about it than to get the travel enthusiasts embark on a new destination with the car.
Instagram savvy travel enthusiasts were identified by tracking travel-related keywords. We then reached out to them to share their best travel memories through a series of challenges. These included ‘travel action images’, pictures of ‘unexplored destinations’, and finally, some really exciting ‘travel selfies.’
Through this contest, we reached millions of people across India and received some wonderful entries, which further inspired many others to explore new and interesting places. The lucky winner went on an all expense paid trip to discover a new destination, with the S-Cross. Check out highlights from his journey in the images below.