NEXA Lifestyle – A Journey Through The Finer Things In Life

Our drive to provide you with inspiring moments has led us to create experiences that are beyond just automobiles. NEXA not only stands for innovation through technology, it also believes in catering to customers’ evolving lifestyle that is inspired by global design and sophisticated style.

In its 5 years of existence, NEXA has not only emerged as India’s third largest automotive brand, but has also established itself as one of the forerunners of delivering premium experiences. Throughout its journey, NEXA has been successful in securing a vast network of 370+ showrooms across 220+ cities, hitting a milestone of 1.2 million+ sales, and introduced an array of successful cars such as the Bold Baleno, the Refined S-CROSS Petrol, the elegant Ciaz, the stylish XL6 and the Tough New Ignis.

Our customer is elite, sophisticated, and innovative, with an avant-garde lifestyle. They are the seekers of new and inspiring experiences. This is why NEXA has pushed boundaries beyond just automobiles. The three integral pillars of NEXA’s brand philosophy – Music, Journey and Lifestyle – further add to these experiences.

NEXA Music is a first-of-its-kind initiative which focuses on celebrating and creating new and original English compositions of international standards in India by eminent and emerging artists. NEXA Journey is all about creating differentiated drive experiences that inspire people who like to travel and explore. NEXA Lifestyle was introduced with a goal to celebrate the finer things in life.

When it comes to Lifestyle, we absolutely cannot ignore the role of Fashion and Cinema. They are an embodiment of changing attitudes, trends and culture of the society. And NEXA stands true to its philosophy through its association with Lakme Fashion Week and IIFA.

Filled with glamour and extravagance, Lakme Fashion Week is possibly one of the biggest fashion events in the country which brings forth new trends and styles for our discerning customers which is a reflection of NEXA’ core values. That’s not all, NEXA also collaborates with celebrated fashion designers from the country in introducing new collections which connect with the idea behind the designs of our cars. It is, indeed, a pleasure to acknowledge our association with Lakme Fashion Week in February 2020.

IIFA, being a platform that celebrates India’s best creative talent in cinema and arts, it is natural for NEXA to be associated with it. With this association, NEXA aims to blend its innovative and inspirational designs with the star-studded glitz and glam of Indian cinema.

At NEXA, we bring to you more than just the journey of buying a car; we believe in delivering outstanding experiences. Be it through Music, Journey or Lifestyle, our endeavour to create memorable moments inspires our drive.


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