Lakme Fashion Week 2020 Digital Fluid Edition

At NEXA, we are always on a quest to deliver new and inspiring moments. It is through our offerings; we ensure experiences that are beyond just car buying. Our goal is to cater to our customers who are sophisticated and follow an avant-garde lifestyle.

In order to keep up with their evolving expectations, we have established our brand pillars – Music, Lifestyle and Journeys – which enable them to get a premium and exclusive experience throughout their car-buying journey.

NEXA’s long standing association with Lakme Fashion Week is one such initiative that encapsulates its core philosophy to ‘Create. Inspire.’ Our endeavor to create moments that inspire everyone is what led us to present the first-ever digital-only fashion week event. The theme for Lakme Fashion Week Fluid Edition 2020 was an amalgamation of innovative, premium, experimental, avant-garde style that caters to the modern youth today. NEXA’s association with Kunal Rawal flowed seamlessly with his philosophy of delivering premium, tailor-made experiences for one and all. His belief in fearlessly trying new things to scale new heights mirrors the new S-CROSS Petrol’s persona, and as a result was a perfect match this season.

Celebrity designer, Kunal Rawal, was the star of this event with his grunge-industrial inspired monochrome collection called – Process.

Making the NEXA show all the more exciting, Bollywood actors Sonakshi Sinha and Ishaan Khatter walked the ramp to showcase this powerful collection by Kunal Rawal.

The power-packed NEXA event that showcased the sophisticated and powerful new S-CROSS Petrol was a grand one this season. This zone was a hotspot for everyone at the event, where they got clicked with the Refined SUV. The NEXA zone was definitely a go-to area in between shows where the designers, models and celebrities could kick back and experience the car at their leisure and marvel at its refined and sophisticated look.

With this, yet another season of Lakme Fashion Week came to a close, leaving everyone asking for more. Keep following NEXA Experience to stay tuned on what’s coming up next season at the biggest fashion extravaganza of the year.


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