1.5 Million Sales. 1.5 Million Stories.

NEXA was born with a dream to create and inspire premium automotive experiences. Since its inception in 2015, NEXA has not just delivered cars but cherishable memories. With over 390 state-of-the-art showrooms across 240+ cities, NEXA has given its customers a world of innovation, exclusivity, comfort, and cherishable rides. And this time, it is celebrating another milestone which is truly worth celebrating, 1.5 Million sales.

NEXA’s journey started with the S-Cross, a premium crossover, better known as ‘The Refined SUV’. Then came the bold and premium hatchback, the Baleno which has become a high selling car in its segment with over 9.5 lakh sales. With the New Ignis, NEXA marked its entry into the compact urban SUV segment and then launched its most premium sedan, the Ciaz. It offered the right blend of luxury, elegance, and innovative technology. The most recent addition to further strengthen NEXA’s lineup has been its premium MPV, the XL6, with its upright stance and a persona that Feels Just Right.

These five premium automobiles have transformed the Indian automobile industry and etched NEXA’s name in the hearts of Indian drivers. This is reflected in the most recent milestone of 1.5 Million sales. The technology and innovation that has gone into making these automobiles have also impressed NEXA’s customers. Features like Smartplay studio, Suzuki Connect, Smart Hybrid Technology, and much more have provided a seamless driving experience and attracted more and more car buyers to choose NEXA over other brands.

NEXA has created a diverse portfolio using its premium automobiles, strong brand associations, and collaborations with famous influencers. NEXA Lifestyle, NEXA Music, and NEXA Journeys became three pillars that helped establish NEXA not just as an automotive brand but a lifestyle one too.

Under its Lifestyle pillar, NEXA has associated with India’s biggest fashion event, Lakme Fashion Week and lifestyle event, IIFA Awards to curate inspiring events and experiences for the global audience. Lakme Fashion Week is one of India’s biggest fashion events which brings forth new trends and styles. Moreover, it has given the brand opportunity to collaborate with celebrated fashion designers who connect with its philosophy of creating new things and inspiring. IIFA, being a platform that celebrates India’s best creative talent in cinema and liberal arts has allowed NEXA to blend its inspirational designs with the glitz of Indian cinema..

NEXA Music came up as a unique platform to celebrate Indian English Music. Spearheaded by the maestros A.R. Rahman and Clinton Cerejo, NEXA music has provided a base to aspiring indie artists. NEXA Journeys, the third pillar was invented to showcase the stories of explorers and travelers who like to seek unique driving experiences.

To unveil its space-defying AR technology, NEXA also came up with its smallest showroom; NEXA One By One. Creating a virtual showroom experience where consumers could view all NEXA Cars in every color and variant by utilizing Augmented reality created a huge buzz. Famous auto-journalists and media marked this as another feather in NEXA’s cap of innovation.

With technology and innovation at its heart, NEXA has constantly been evolving in its space to cater to ever-aware and ever-evolving customers. Crossing the 1.5 million customers mark has set a new benchmark in the automobile industry for NEXA and it is set to surpass greater milestones in the coming future.

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