Some Recent Inspiring Moments

Driven by the philosophy to create and inspire, NEXA has been relentlessly providing premium and innovative experiences to its consumers for more than five years. Ever since its inception, NEXA has evolved into a lifestyle brand that celebrates finer things in life by striking the perfect balance between technology and creativity.
At a time when everything has moved online, NEXA didn’t hesitate to come up with innovative ways to keep its customers inspired and hopeful. Let’s have a look at some of the latest affairs that were conceptualized exclusively for our audience.

Showcased glitz and glamour with the first-ever phygital Lakme Fashion Week

After witnessing NEXA and Lakme Fashion Week’s long-term fruitful association, this year the prestigious fashion event transitioned to a combined digital and on-ground experience, making it the first-ever phygital Lakme Fashion Week. NEXA collaborated with the Maestro Manish Malhotra, showcasing his latest couture collection that reinvents the classics ‘Nooraniyat,’ which is created around the ethos of tradition highlighting the new contemporary world. Kartik Aryan and Kiara Advani charmed everyone while they walked down the ramp as showstoppers.

Revolutionising Fashion in collaboration with Lakme Fashion Week

NEXA is at the forefront of innovation and has always gone beyond just automobiles. This year, for the first time, NEXA Spotlight, an interactive platform was introduced for budding fashion enthusiasts that provided an opportunity to showcase their fashion film at Lakme Fashion Week. We saw artistic interpretations of Fashion by promising designers but P.E.L.L.A by Priyanka Ella Lorena Lama emerged as a winner after presenting her collection in the form of a fashion film, “The Hive” which was also showcased at Lakme Fashion Week.

Additionally, to make our consumers experience fashion online, we introduced another fashion experience, Digital Couture in association with Lakme Fashion Week. Digital Couture is an exciting concept, a unique and first-of-its-kind digital-only clothing experience. We chose the country's top 6 designers who presented their sketches and LFW showcased their innovative 3D garments virtually on real life models. The entire event was created to inspire the audience and make them experience a one of its kind shopping by trying on virtual garments before the final physical purchase.

NEXA Music’s latest single “Home”

When it comes to creating memorable experiences, NEXA truly believes there’s nothing as powerful as Music to drive inspiration. After delivering a promising number of songs in collaboration with celebrated artists of the country and NEXA Music Lab artists, we also collaborated with the 4 super winners to produce their own music singles. We recently released the latest track “Home” by Jonathan and Pelenuo. A song about journeying back to happiness in remembrance of a long-forgotten dream.

Witness Ranveer Singh’s infectious energy in “ Song of the Night" Ft the Bold Baleno

Designed to be fearless and challenge general conventions, The Bold Baleno urged one and all to step up and groove to the song of the night and make bolder moves. Give it a listen and we’re sure you’ll be tapping your feet in no time!

We at NEXA aim to keep creating and delivering experiences that aspire you all to stay inspired and motivated in these times with an unwavering spirit. Stay tuned to our social platforms for more updates.


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